Wednesday, November 2, 2011
Story book start for drama pair
"Not so long ago" maintained almost all of its premiere week aud in the second outing. Nielsen chart, page 14
"Grimm" published the most powerful demo bow associated with a NBC fall drama.
The Planet Series and finest-since-premiere scores for "The X Factor" powered Fox for an easy primetime rankings victory a week ago, however the late-October frame also were built with a fairy-tale flavor into it. Inside a fall when no drama had really busted out rankings smart, ABC's "Not so long ago" again impressed in the second outing, retaining almost all of its aud in one week earlier and standing because the frame's No. 2 drama among teenagers. And the other story book-related hour, NBC's "Grimm," opened up nicely a week ago too -- despite facing the determining bet on the autumn Classic. "Once" (3.9 rating/9 be part of grown ups 18-49, 11.73 million audiences overall) was no. 1 entertainment series in the Sunday slot among teenagers, based on Nielsen. It maintained 98% of their premiere audience in 18-49, 100% in grown ups 18-34 while growing slightly among teens. The 18-49 score is particularly strong for any second-week rookie drama without strong support. The final two first-year dramas to fare best within the demo using their second segs were CBS' "NCIS: LaInch (4.1 from a 4.8 for that original "NCIS" in September 2009) and Fox's "Mislead Me" (4.4 from a ten.2 for "The American Idol ShowInch in The month of january '09). For NBC, "Grimm" (2.1/6 in 18-49, 6.56m) published the most powerful 18-49 score for the net's three drama preems from the fall. Whilst not great amounts overall, the demo delivery is right for a normal Friday series within the 13 several weeks because the debut of "Blue Bloods" on CBS. It certainly did not cash lead-in support, as Friday leadoff hitter "Chuck" opened up its final season with weak amounts (1./3 in 18-49, 3.42m). If "Grimm" stands up within the next couple of days, NBC may turn to change it to some greater-viewed evening. Overall a week ago, Fox folded to victory in grown ups 18-49 (3.9/11), then CBS (2.8/8), ABC (2.5/7), NBC (2.3/6), Univision (1.4/4) and ESPN (1./3). The internet also brought in grown ups 25-54 (4.6/11) and total audiences (12.six million). Sports stated the very best spots within the program ratings, with NBC's "Sunday Evening Football" game between Dallas and Philadelphia (9.3/22 in 18-49, 22.99m) the very best attract 18-49 rating, though Friday's Game 7 around the globe Series between St. Louis and Texas on Fox (7.4/22, 25.40m) did exactly the same demo share and came the biggest overall audience for just about any program. Thursday's epic, 11-inning game ranked third for that week in 18-49 (6.5/18) and came 21.06 million. The Autumn Classic carried out with a typical aud of 16.six million audiences, much better than last year's 14.3 million. Elsewhere, Fox's "The X Factor" moved to Tuesday for that second straight week because of the planet Series and published its best scores (4.4/12 in 18-49, 12.09m) within the month since its premiere. Net's only other firstrun series broadcast on Sunday, in which the 22nd "Simpsons Treehouse of Horror" (4./10 in 18-49, 8.10m) was up over this past year the premiere of animated laffer "Allen Gregory" after settled for any 2.4/6 within the demo. At CBS, Monday's laffer selection continued to be quite strong as "2 . 5 Males" (5.5/13 in 18-49, 15.29m) was the frame's No. 1 scripted show in 18-49. It had been became a member of by top-10 skedmates "2 Broke Women" (4.5/11, 11.19m), "The Way I Met Your Mother" (4.3/12, 9.79m) and "Mike & Molly" (4.2/10, 12.16m) in addition to "Hawaii Five-" (3.1/8, 10.70m), the week's No. 1 10 p.m. drama.
"The Large Bang Theory" (4.6/13, 14.54m) and "NCIS" (4.1/12, 19.43m) continued to be potent, using the latter ruling because the week's No. 1 drama in demos and top-ranked scripted series of any sort as a whole audiences. Reality shows "Survivor" (3.5/10, 11.79m) and "Amazing Race" (3./7, 11.01m) hit some season levels. ABC flourished on Wednesday, reaping helpful benefits from the World Series rainout to provide series levels for "The CenterInch (3.2/10, 10.16m), "Suburgatory" (3.4/10, 9.73m) and "Happy Being" (3.5/9, 8.33m). "Modern Family" was the night's No. 1 series in demos despite finding yourself in repeat (4.5/12, 11.31m), and 10 p.m. rookie drama "Revenge" was increasing (2.7/7, 8.72m). Also edging up a week ago were "Grey's Anatomy" (3.7/9, 9.93m) and "Desperate Average women" (3.1/7, 9.28m), the second which gets a lift from "Not so long ago." NBC, whose entertainment series were shut from the week's top 25 in 18-49, was brought by "WorkInch (2.9/7, 5.53m). In cable, it had been a lower week for "Monday Evening Football" (season-low 3.3/8 in 18-49, 7.47m for Baltimore-The city of jacksonville opposite the planet Series). Also, sinking but remaining strong was AMC's "The Walking Dead" on AMC (3.1/7, 6.10m). Other standouts incorporated Forex dramas "Sons of Anarchy" (2./5, 3.82m) and "American Horror Story" (1.7/4, 2.96m) and MTV's return of "Beavis and Butt-mind" (1.8/4, 3.29m). Contact Ron Kissell at ron.kissell@variety.com
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