Screenvision signs local plexes

In-theater advertising firm Screenvision has inked a pact with local movie ad firm BeforeTheMovie.The offer grows Screenvision's footprint mainly around the West Coast, as BeforeTheMovie handles an overall total 33 locations and 329 screens in marketplaces like L.A. and Vegas.Included in the deal, Screenvision gains exclusive national selling privileges whatsoever BeforeTheMovie sites, including 25 screens in L.A., 116 in Bay Area and 84 in Sacramento."This partnership enables BeforeTheMovie to provide exhibitor partners the very best of both mobile phone industry's, strong local advertising together with national advertising," stated Before-TheMovie Boss Corey Tocchini. "(Screenvision is) an ideal partner to supply one more revenue stream to the participants."Located in Vacaville, Calif., BeforeTheMovie reps three exhibs, Brenden Theaters, Cinema West and Santa Rosa Entertainment Group. Contact Andrew Stewart at andrew.stewart@variety.com